Meet Leonita: Femto’s New Marketing Lead!

Hello, my name is Leonita Kwee. I am of Indonesian Chinese descent and have lived in the Netherlands since I was five years old. Growing up in a multicultural environment has given me a deep appreciation for different cultures and languages. In addition to my time in the Netherlands, I have also lived in Taiwan and South Korea, which further broadened my perspective on global traditions and ways of life. These experiences have shaped my adaptability and openness to new ideas.

Tell us a bit more about why you got into marketing. 

I got into marketing because I love being creative, whether that is through words or content creation. Over time, I have also learned that marketing is not just about creating but also about understanding people. For example, it involves analyzing why they choose to buy certain products or brands and why they avoid others. It is also about recognizing patterns in consumer behavior and identifying trends. This combination of creativity and analytical thinking is what makes marketing so exciting to me.

How has your background and international experience influenced your approach to marketing?

I have worked in marketing with people from different countries and have seen how every country and region has its own unique preferences. This means that in marketing, you cannot simply use the same type of content for every country, as what works in one place may not work in another. A one-size-fits-all approach is ineffective. That is why a tailor-made strategy is essential for each specific market.

What growth opportunities do you see for marketing at Femto Engineering?

I definitely see a lot of growth opportunities for marketing at Femto Engineering, with many chances to expand and gaps to fill. Marketing plays a crucial role in increasing brand awareness, generating leads, and positioning Femto Engineering as a thought leader in the industry. I am excited to be part of this journey and work on scaling up the marketing plan by refining our strategies, strengthening our online presence, and improving engagement with our target audience. In the long run, I hope to build a strong marketing team that can contribute to the company’s growth and success. There is still a lot of work to be done, but I am eager to take on the challenge and help Femto Engineering reach new heights!

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Contact: telephone:  +31 (0)15-285 05 80 or email us at: info@femto.eu